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The market demand for precious metals and rare earths is currently estimated to be a multi-billion dollar market. It is expected to increase in demand in both areas. The global quantitative easing or digital money printing by central bankers has caused consumers to move into hard assets as a way of storing wealth. Government and institutions store these hard assets in the form of bullion or “paper gold”. Rare earths, on the other hand, are used more in day-to-day technologies and products. Many consumers are unaware of what a huge role these elements play in their life.